Content matters more than ever. We live in a time where information is profit. If you create something valuable for the end-users, they will pay it forward. Content marketing is becoming one of the most, if not the most, important ways that brands can engage and influence their audience.
Content marketing is about thought leadership, but not exclusively. Good content builds trust and positions your brand as an authority within the industry. Saying something unique and of value, without boasting about your own successes, is what Google classifies as good content. Another is gaining a lot of shares, links, and tweets from the top social media channels. Sharing broader, relevant news is supreme to this.
To learn more about this, read the full text here at Forbes.