A real brand makes a promise, and this promise leads to winning customers. But creating an effective brand goes beyond a graphic logo and an ad campaign. It should create connections and influence. Every business, regardless of size, should have a set of branding guidelines to preserve their identity. A brand bible, for example, is the voice and personality of your company and is the basis of all interaction on behalf of your business.

Here are some elements of an effective brand book for your business.

Convey clear messages

It’s tough for people to understand your mission if your message is muddy. Convey clear messages. Are you about reliability? Innovation? Sustainability? Affordability? Express your message in a clear and concise thought. Mix in your ingredients to success and you won’t even notice that your brand is going viral.

Make it believable by keeping things clear

Now that you’re spreading clear messages, you should check if your goals are attainable. If you’re a shoe manufacturing business and you’re promising that buying a pair will teach customers how to fly, it’s not going to, well, fly. Be careful on your goals. Stay with a promise you can deliver and build around it.

First impressions are important

We all know that this is an age-old statement, but it’s actually true. Know how to create properly. From brochure designs to the overall content, everything should connect with your business. People can easily notice if you’re just creating a brand book with a striking design or if it can really deliver what it says.

A brand book is all about your business. So, you should present it in a cohesive and interesting way. Creating one doesn’t only rely on colorful business logos and close-to-impossible promises. It should create a unified and identifiable representation of your own brand.